Project TYPE: Music Video
BIG HOUSE
ARTIST: DRUGSTORE COWBOY
Director: Jake Ryan Hull
PRODUCER: Dillon Anderson
The band came to us with a concept: two lifelong bandmates working odd jobs—Uber, Amazon, lawn care—just to one day afford their dream home. The twist? They finally get there… in their late 80s. Instead of going the prosthetics route, we used AI frame-matching to age the guys into elderly versions of themselves, standing in front of a $20 million Texas mansion and a gold-plated Koenigsegg worth over $4 million (somehow, yes, we got access). The goal was to keep it scrappy enough to make you question what’s real—and weird enough to make you watch again.