We concepted “Cry” from the ground up. It’s a belting anthem of heartbreak and loss, so we flipped expectations by centering the story on an older man who’s just lost his wife. The video opens at her funeral – only for him to abruptly leave, ditch his minivan keys for a muscle car, and hit the road. He dances in dive bars, picks up hitchhikers, and watches the sunset alone… until the final reveal shows he’s completing their unfinished bucket list. Shot across multiple locations with a large cast, drone coverage, and a cameo dance-off between Mitchell and our lead actor, this one’s a heartfelt coming-of-age story – just at the end of a life rather than the start.