Project TYPE: Music Video
DRAMATIC
ARTIST: DRUGSTORE COWBOY AND MITCHELL FERGUSON
Director: Jake Ryan Hull
This collab between Drugstore Cowboy and Mitchell Ferguson pokes fun at the people who make everything dramatic—so we took it to the max. Shot inside a private jet interior we literally bought off Craigslist, the video leans hard into influencer culture, fantasy flexing, and delusional confidence. The guys sip champagne, perform solos standing on luxury seats, and pose like they’re flying high… until the big reveal shows the jet cabin strapped to a trailer being hauled through downtown Dallas during rush hour. We filmed across a private runway in Denton, a studio backlot, and the streets of Dallas—all in motion, with chase vehicles and passing strangers filming the chaos on their phones, sparking a mini-viral moment before the release. One of our most ambitious (and unhinged) productions to date.