Project TYPE: Visualizer
DRINK A BEER
ARTIST: MITCHELL FERGUSON
Director: Jake Ryan Hull
This one came together fast on a rare snowy day in Nashville—just as Drink A Beer was going viral. Even though the song screams summer, we leaned into a Midwest winter mindset: the kind of house party where people step outside to warm up by burn barrels, smoke a cigarette, and drink a beer in the cold. Shot in one take, Mitchell stands front and center singing, while the rest of the crew huddle around fires in the background, the track bleeding out from the house. Lit with just one key light and two real burn barrels, it’s a cold-weather take on a summer anthem—and it works.