To elevate what could’ve been a simple lyric video, we shot a full one-take performance with Garrison standing at the bar—on the same film studio set we were using for his visualizer. Surrounded by extras as if the bar were actually in motion, the video lives in the same world as the visualizer, helping build a larger brand universe around the single. The lyrics match the custom font from his artwork, and the whole thing came together quickly between scenes. It’s a great example of how we stretch budgets by thinking ahead and stacking shoots without sacrificing quality.