Shot documentary-style, this behind-the-scenes Stetson-sponsored project followed Charley Crockett through the whirlwind of his Lonesome as a Shadow album release day—from radio promo and interviews to load-in and soundcheck at the historic Majestic Theater in Dallas. We captured the chaos and charm of the day with a blend of raw handheld footage and carefully staged cinematic moments, including an exclusive sit-down interview shot by the Cinderblock crew. The goal: make it feel unfiltered, but beautiful. And to let the audience ride shotgun for a day they’d never otherwise get to see.