Project TYPE: ViSUALIZER

RAISED UP WRONG

ARTIST: DILLON CARMICHAEL
Director: Jake Ryan Hull

Dillon’s single is a country rock anthem about growing up rough, getting dirty, and living life your own way—so we kept the visualizer just as honest. Shot on a farm in the hills of Tennessee, the video captures Dillon doing what he loves: driving tractors, fishing, even turkey hunting (we gave it two hours—no luck). No frills, no big production—just real moments to match the message.