To celebrate the release of Keeping Country Alive, Dillon wanted to do something more than just post about it—so we helped him take the phrase “shout it from the rooftops” literally. We helped shoot a sketch where a label exec tells him to spread the word, and Dillon sets off yelling from every rooftop he can find. Shot single-camera with a DIY twist (yes, that’s someone from his team in a boxy suit and over-the-top accent), we filmed across seven rooftops in Nashville—including a few on Broadway. The video ends with a final shout, rotoscoped onto one of the tallest buildings downtown. A hilarious, high-effort bit that delivered the message loud and clear.